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The future is wide open: Omar Villanueva '26 on winning the Venture Design Challenge

bridge solutions team after winning
May 22, 2026
Omar Villanueva '26

An idea that took shape over 2 a.m. tacos led Omar Villanueva '26 and his team to win the 2026 Venture Design Challenge and start a business straight out of college. Meet one of the Foresters behind BRIDGE Solutions, a marketing and operations firm geared toward helping blue-collar businesses.

Omar Villanueva '26 on winning this year's challenge

My name is Omar Luna Villanueva '26, President of BRIDGE Solutions, where we build and elevate the marketing, operational, and backend systems of blue‑collar businesses. This idea started over tacos at 2 a.m. in our on‑campus apartments after nights of little sleep and brainstorming. Thanks to Professor Gary Johnson, I was given the chance to create something of my own instead of joining an existing group, and that opportunity changed everything.

Cristian Sanchez Godinez '27 and I wanted to build a business that didn’t just serve us, but honored the community that raised us. When we asked ourselves what we truly knew, the answer was right in front of us: the skilled trades our parents practiced their whole lives and taught us as well—the blue‑collar work that keeps communities running. Through renewing the First Gen Foresters student organization, we shaped a model that empowers first‑generation students to give back using the knowledge they gained in college.

As the Venture Design Challenge finals approached, we realized we needed a team. We brought in Juan Huerta Rodriguez '29, Victoria Liu '27, and Julianna Tatad '26, and spent weeks in the Oppenheimer Center—days, nights, balancing classes, jobs, and everything else—building a real business. 

I could not be more grateful for these go‑getters. We partnered with professionals, reached out to small businesses, cold‑called for hours, and poured everything we had into bringing BRIDGE Solutions to life.

students at the competition presenting

The day came when we competed with many other great teams. Having our families in attendance meant the world to us because this was just as much for them as it was for us. When we heard “BRIDGE Solutions!” called out as a winner, we jumped out of our chairs—hugged, laughed, and cried.

We have the support of so many people and professionals who continue to meet with us. Our goal is to grow this little “project” into something special.

students hugging

Today, we’re growing faster than we imagined. We’ve added Ariel Pacheco '27 and Melanie Lopez '27 to our team and are already working with three businesses as test drives. And this is only the beginning. Our vision is to build a system that helps businesses modernize, scale, and thrive. We want BRIDGE Solutions to become the go‑to partner for tradespeople who have the talent and work ethic but need support on the business side to reach the next level.

We’re determined to turn this “little project” into a movement—one that uplifts our families, our communities, and the next generation of first‑gen leaders. The future is wide open, and we’re just getting started.

 

What is the Venture Design Challenge?

The Venture Design Challenge is our annual pitch competition.

Through the challenge, Lake Forest College students design a venture that solves a real social or business problem. The Venture Design Challenge is open to all Lake Forest College students from freshman to seniors and all majors, from data science to chemistry to graphic design and anything and everything in between.  Entrepreneurship and innovation minors are required to participate in the pitch competition. 

The Venture Design Challenge is designed to help early-stage student founders assess and validate their business venture and develop their minimal viable product. Student teams work with mentors and coaches as they take their venture idea to the final pitch. 

At the final pitch, students draw upon all that they have learned in the ENTP minor, including, but not limited to, human-centric design, storytelling, resilience, customer discovery and development, marketing, competitor analysis, financial modeling, and fearless asking. All students compete in the semi-finals where a panel of judges determine which teams advance to the finals to compete for $10,000 in total prizes.

The competition takes place in the Oppenheimer Center for Entrepreneurship and Innovation and is generously sponsored by Dave Katzin '58 and the Entrepreneurship Advisory Council.