Students in Professor Jaffke’s BUSN/ENTP346 Entrepreneurial Marketing course are working with six local small businesses.  This Small Business Client Project provides students with the opportunity to work collaboratively with a small business owner analyzing their current business & marketing strategies with the ultimate goal of providing a comprehensive marketing and promotional plan.    The business and student teams consist of:

• Panacea Healthcare Solutions (Scott Herman) with Cole Gilham, Jessica Gunderson
• Sonam Technologies (Brad Pittam)  with Kente Mixon, Mitch Reiner and Elina Yufa
• Dakota Insurance Group (Skoo Walker) with David Grannis, Robert Pennell and Arbella Solayman
• Field Viewers (Sachin Junnarkar), Inc. with Cooper King, Torie Pasiewicz and Rafael Turcotte
• TAP into Purpose  (T-Ann Pierce) with Lisa Feldman and Clara de Mello e Souza Meth
• Jolly Good Fellows (Susan Carlson) with Jordyn Albert, Sakhile Nkambule and Alyssa Vechiola

After meeting with the client and conducting research during the month of September, the students are now prepared to meet with their small business owners to present a Situation Analysis.  This meeting will take place the first week of October and will include the identification of target market(s), a comprehensive look at external factors that affect the business (PEST), industry analysis, competitive analysis and a SWOT Analysis 

Subsequent steps include compiling the recommendations for the full comprehensive promotional program including full financials and implementation plans.  Presentations will be made on 11/24 and 11/25 at 5:00 pm – LOCATION:  TBD.   The public is welcome.  Special acknowledgement to Susan Kelsey, Executive Development Coordinator, City of Lake Forest and the City of Lake Forest Business Incubator.